Continuous research and development (R&D) is more often than not a crucial factor in the survival of any company online. In an industry that is changing fast, online firms must continually revise their website and software systems to adapt to the ever changing digital world. This is necessary due to continuous information and technological changes to your business environment, your competitors and the exacting preference to what your customers and clients want. Without an R&D program, a firm must rely on strategic alliances, acquisitions, and networks to tap into the innovations of others.
A sophisticated system driven by marketing is one that always puts your customers and client needs first, and only produces goods or services that are known to sell. Market research is carried out on all our projects and is conducted with a scientific approach applied diligently by City Media’s research and development experts, which quickly establishes what is needed. Our development programs are technology driven and it is a matter of selling what it is possible to make. City Media’s product range is developed so that the production process is as efficient as possible making the end product technically superior, hence providing a natural advantage in the market place.
In a broad sense City Media’s R&D activities are conducted by specialized in house coding experts. In the context of e-commerce, "research and development" normally refers to future-oriented, longer-term data software manipulation and internet activities, using R&D techniques to scientifically research without predetermined outcomes and with broad forecasts of commercial yield.
Statistics on organizations devoted to "R&D" may express the state of an industry, the degree of competition or the lure of progress. Some common measures include: budgets, return on investment, and of course profits. Bank ratios are one of the best measures, because they are continuously maintained, public and reflect risk.
Research and development for City Media has a high value to our clientele and we continuously utilize the latest technological techniques, applications and resources available.
Generally companies prosper only in markets whose customers have extreme needs, such as legal services, consumables, software consumers, safety-critical mechanisms, communication systems or high technological reliance’s such as banks. On a technical level, City Media explores ways to re-purpose and repackage advanced technologies as a way of reducing high overheads by implementing automation. We often use advanced coding processes, expensive security certifications, and specialized embedded software to assist business achieve their objectives.
Research has shown that firms with a persistent R&D strategy outperform those with an irregular or no R&D investment programmed whatsoever.
A perfect example of R&D:
We conducted market research into the mobile consumer market and quickly realised that the mobile advertising market grew 115.9% from 2009 to 2010 as more and more people are connected to the internet via their mobile device. A new era has arrived for both the consumer and the retailer. By the end of 2011, an estimated one billion people around the globe will be connected to the internet via mobile devices such as the iphone, ipad, tablets and almost any 3G device with connectivity to the internet.
It is estimated that by 2012 more people will connect to the Internet via a mobile device than through a computer.
This year alone has seen a 58% explosion in smartphone penetration.
Research also showed that 79% of top advertisers on search engines DO NOT have a mobile optimized landing page!
This new era has already transformed how we live our lives, how we shop, how we communicate, and how we interact with businesses and friends.
Rather than carrying paper maps or asking strangers for directions, we have adapted and embraced smart navigation tools all of which is accessible from the palm of our hand.
Smartphone's and mobile devices are the ultimate shopping tool. We can easily find a retailer, compare prices, get coupons or read product reviews.
This presents advertisers with new opportunities to reach and engage customers; to connect with them on the go, in highly relevant contexts and environments. We’ve found, ads that use mobile specific features tend to perform better. For example, Google's click to call ads drives a 6-8% average increase in click-through rates. Such advances in mobile ads are making them an essential component of advertisers’ digital strategy.
We utilize Google Mobile Adverts allowing you to connect with this rapidly growing mobile audience in so many ways. With innovative ad units and flexible pricing, mobile advertising is an efficient advertising channel for awareness and profit generation, no matter what your online marketing stratagies consist of.
